WHY

We think you should expect more from data. Honeycomb was established to challenge our clients to think differently. We believe that the WHAT and WHY should be viewed as one, to create a big picture understanding of both WHAT customers do and WHY they do it.

When you only look at the WHAT, it’s easy to fall into the trap of implied causation. Sure, stork populations and Swedish child-birth rates once correlated – but the myth that they were somehow linked has been long-since debunked. And when you only look at the WHY, you risk relying on sometimes unreliable recalled behaviour. By bringing the two together, you’re eliminating the guesswork and making more informed choices for your organisation and customers. There is more potential in your company’s data than you realise and you should make it work harder for you. Data can help shed light on your organisation’s opportunities and threats, explore and develop new strategies, and most importantly, drive tangible business growth.

Hover over the diagram to see how we enable you to expect more.

We know you’re too busy with your day-to-day job to be able do this properly. It can be difficult. It takes time, it takes commitment and it takes expertise. That’s where we step in. We don’t do anything by halves, and with years of experience in both fields, we have a wealth of skills to bring to the table. We’re here to work with you to make sense of it all and to turn existing data into something valuable. We’re here to enable you to expect more.