Keep your friends close: Show your most valuable customers that you understand them. You know what they want, when, and how, and you know before they know themselves.
And your enemies closer: We think you should be the ones in control, knowing more about your competitors than they know themselves. Have they ever scrutinised themselves in this much detail before?
Target more effectively: Know your sure things and your lost causes, and target your campaigns to those customers who are most open to your promotions and pricing strategies.
Spend less, do more: Save time and money by only marketing to those who are most likely to engage with your messages.
Be future ready: Use analytics to help you predict the future. How much stock you need, how many staff you need, how much you will sell, when a customer will talk to competitors. We don’t have a crystal ball, but data science can be the next best thing.