BLOG

Here at Honeycomb, we love our data. We may be prone to having the odd office geek-off, but what really excites us in uncovering something that we might not have known without conducting some analysis. We might spend our working days working on intelligent data approaches for our clients, but we also enjoy applying our thinking elsewhere. We call it humanising data – here you’ll find more about some of the things that we’re loving and loathing right now.

Covid-19 and Honeycomb

A message to our clients, prospects, partners and suppliers.

Why we exist

Bethan Turner sets out the reason behind Honeycomb’s existence.

Harder, better, faster, stronger

Andrew Wiseman looks at the raison d’être behind data analytics.

Bloopers, Faux-pas and Gaffes – A Research and Analytics Perspective

Andrew Wiseman shares some of his favourite tales from 25 years of working with clients

Embracing Business Un-usual

Bethan Blakeley reflects on the current situation

Doggy paddling the data lake

Bethan Blakeley gets back to basics when its comes to data analysis

Don’t be misled by online customer reviews

In a guest blog, Mustard’s Colin Auton explores the pitfalls of taking review sites too seriously.

Knife crime: Is it really a police numbers problem?

Andrew Wiseman looks at the issues in accurately attributing the increase in knife crime.

Sharing is caring

Andrew Wiseman looks at the importance of giving something back.

Honeycomb is 1!

This week saw Honeycomb celebrate its first birthday!

What I have Learnt

In the first of our guest blogs, Cameron Donnelly reflects on his work experience stint at Honeycomb HQ

(Not) Lost In Translation

Bethan Blakeley discusses the importance of understanding others, not just hearing them.

Bandersnatch dreamin’

Bethan Blakeley daydreams about what could be if Netflix gave her the data behind their latest invention, Bandersnatch

The Great Christmas chocolate debate

Bethan Blakeley answers that all-important question – which Christmas chocolates are the nation’s favourites?

Overcoming the Nagging doubts

Bethan Blakeley reflects on her experiences at last week's ASC conference

Data visualisation: Pretty or pretty useless?

Bethan Blakeley examines the real purpose behind data visualisation.

Intelligence Capital – rebrand or revolution?

Andrew Wiseman looks back at the main debate from this year’s MRS residency at the Festival of Marketing.

‘Your Call’ on whether data comparisons are fair

Andrew Wiseman looks at the contextual flaws in comparison data

Looking back at EARL 2018

Bethan Blakeley looks back on the EARL conference in London and the things she learnt.

The what and the why of the unfortunate few

Andrew Wiseman explores the real meaning behind headline metrics

Supermassive Black Box

Bethan Turner explores the newest trends in research according to the latest IIeX conference in Atlanta

Is Artificial Intelligence Discriminating Against You?

Bethan Turner asks whether algorithms can ever be completely objective and explores the issue of algorithmic bias.

The analyst’s dirty little secret

Bethan Turner discusses one of the key tools in the analyst’s toolkit – but one that the community seems to be embarrassed by.

Stop chasing the number, start chasing results

Andrew Wiseman explores the obsession about one-number scores and the risks to business success

Learning is not compulsory… neither is survival

Bethan Turner reflects on a recent client conversation that sparked some debate.

Mind the gap! Data context and the great pay debate

Andrew Wiseman looks at the week’s big news on the gender pay gap.

Data science: Hype or hero?

Andrew Wiseman reviews the big data science debate from the recent MRS conference.

“Fear of a name increases fear of the thing itself”

Bethan Turner turns to J.K. Rowling to reflect on the first MRS Data Analytics Conference.

Big Sam, Big Egos and Big Data

Andrew Wiseman explores the importance of data in achieving sporting excellence.