Intelligence Capital – rebrand or revolution?

Andrew Wiseman looks back at the main debate from this year’s MRS residency at the Festival of Marketing. Last week saw the Festival of Marketing return to London’s Tobacco Dock. FOM is a celebration of all that is great and good about the collection of industries we...

‘Your Call’ on whether data comparisons are fair

Andrew Wiseman looks at the contextual flaws in comparison data. For the first time in a few weeks, I found myself in London on Friday the other week, and whilst riding the escalators at Euston tube station, I was drawn to the new advertising campaign from the...