The analyst’s dirty little secret

Bethan Turner discusses one of the key tools in the analyst’s toolkit – but one that the community seems to be embarrassed by. I can only hope you are okay with the All American Rejects playing on repeat as you read this. (If you weren’t a noughties angsty teenager,...

Stop chasing the number, start chasing results

Andrew Wiseman explores the obsession about one-number scores and the risks to business success One of the juggernauts of the insight world over the last quarter-century has been a move towards having a one-number score to highlight current business performance – in...